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£37.99
Guy Starkey offers a clearly structured discussion of 'balance' in the media, and the difficulties inherent in both achieving and measuring it. Providing an analysis of theoretical issues, an exploration of practical considerations and a review of methods for assessing journalistic output, it will appeal to students of journalism and media studies.
Introduction A Question of Balance: Reality and Representation Balance in Broadcasting: Representation and Regulation Power and Responsibility: The Press, the People and Self-regulation In the Eye of the Beholder: Audience Perspectives of Balance and Bias Broadcast Talk and the Printed Word: A Balancing Act Meditated Imperialism: International Journalism in the Global News Marketplace Case Studies Balance and Bias in Practice.
