Guy Starkey offers a clearly structured discussion of 'balance' in the media, and the difficulties inherent in both achieving and measuring it. Providing an analysis of theoretical issues, an exploration of practical considerations and a review of methods for assessing journalistic output, it will appeal to students of journalism and media studies.
Introduction
A Question of Balance: Reality and Representation
Balance in Broadcasting: Representation and Regulation
Power and Responsibility: The Press, the People and Self-regulation
In the Eye of the Beholder: Audience Perspectives of Balance and Bias
Broadcast Talk and the Printed Word: A Balancing Act
Meditated Imperialism: International Journalism in the Global News Marketplace
Case Studies Balance and Bias in Practice.
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