From newspapers to social networking sites, the mass media play a huge role in shaping the way we see ourselves and others.
In this engaging introduction, Giles explores our relationship with the media, looking at the effects of advertising, celebrity worship and media influence on violent behaviour.
Whatever your level of study, this introduction will help you to evaluate the full reach of the media in our lives.
PART I: INTRODUCTION TO MEDIA PSYCHOLOGY
History of the Mass Media
Ways of Thinking about Psychology and the Media
PART II: MEDIA INFLUENCES ON SOCIAL BEHAVIOUR
Media Influences on Pro and Anti Social Behaviour
Persuasion and Advertising
Body Image, Eating Disordersand the Media
PART III: THE AUDIENCE
Parasocial Interaction
Celebrity and Fandom
Audience Participation Media
PART IV: THE MEDIATED SOCIAL WORLD
Framing and the Psychology of News Influence
Developmental Psychology and the Media
PART V: NEW MEDIA
Psychology and the Internet
Psychological Issues in New Media.
