The Really Good Idea Test
Article update with video of the event
Event provided in partnership with Pearson and Julia Shalet.
A lively practical session with award winning author & acclaimed innovator Julia Shalet the 'Product Doctor'.
Whether you're thinking about topics for a project or dissertation, toying with a new business venture or just fancy a career in innovation, The Really Good Idea Test is a 7 step journey to finding out which ideas are worth going for.
- Expose the reasons why most ideas fail
- Show you how to spot the biggest risks before you begin
- Help you take the challenge to "test before you invest"
'More than 90% of new products fail & the main reason is because of a failure to understand what the customer needs and wants.'
Nielsen
By Julia Shalet - Author of The Really Good Idea Test
Julia Shalet is an award-winning innovator, who has managed high-value product portfolios & brought many successful new ideas to market across a broad range of sectors. She helps people move their ideas forward often through hands-on workshops & "idea to good idea" research. She also teaches at UCL, the Chartered Institute of Marketing & helps PhDs nationwide to find commercial opportunities in their research.
More articles in this category:
- Why Should Critical Thinking be on your Radar?
- What skills will I develop from undertaking a social science research project?
- Avoid lazy writing in your academic essays
University of Salford, Student Support
Academic skills support: www.salford.ac.uk/skills
Careers support: www.salford.ac.uk/careers
Access free e-learning to develop skills, employability, and learn something new:
Academic skills: develop study, research, digital and numeracy skills
Employability Skills and Career Essentials: key skills that employers need and how you can develop and evidence them.
LinkedIn Learning: technology and workplace skills
