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Reading lists: Marketing in Action


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Reading lists: Marketing in Action

Reading list titles for this module - name & code

These items are only part of your institution's official Reading Lists - you can use your funds to purchase these. This is not the extensive list and many resources can be found via your programme and course reading lists in Blackboard Click for more information

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Product name
Price
Rating
Buy
Essentials of Marketing
ESSENTIALS OF MARKETING

Martin, Jane; Blythe, Jim

£56.99
£45.99
Highly Recommended

Marketing Communications
MARKETING COMMUNICATIONS

Fill, Chris; Turnbull, Sarah

£56.94
£45.99
Highly Recommended

Marketing Communications: Objectives, Strategy, Tactics
MARKETING COMMUNICATIONS: OBJECTIVES, STRATEGY, TACTICS

Rossiter, John R (University of Wollongong, Australia);...

£68.99
Highly Recommended
Principles of Marketing, Global Edition
PRINCIPLES OF MARKETING, GLOBAL EDITION

Kotler, Philip; Armstrong, Gary; Balasubramanian,...

£76.99
£45.99
Highly Recommended

Strategic Advertising Management
STRATEGIC ADVERTISING MANAGEMENT

Percy, Larry (Visiting Professor of Marketing at...

£59.99
Highly Recommended

University of Salford