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Reading lists: MM-P300-10026


Reading lists: MM-P300-10026

Reading list titles for this module - name & code

These items are only part of your institution's official Reading Lists - you can use your funds to purchase these. This is not the extensive list and many resources can be found via your programme and course reading lists in Blackboard Click for more information

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Product name
Price
Rating
Buy
Contagious Commandments, The: Ten Steps to Brand Bravery
£12.79
Highly Recommended
Contagious: How to Build Word of Mouth in the Digital Age
£9.99
Highly Recommended
Direct, Digital & Data-Driven Marketing
£185.00
Highly Recommended
Influencers and Creators: Business, Culture and Practice
INFLUENCERS AND CREATORS: BUSINESS, CULTURE AND PRACTICE

Kozinets, Robert; Gretzel, Ulrike; Gambetti,...

£123.00
Highly Recommended
Social Media Marketing
SOCIAL MEDIA MARKETING

Tuten, Tracy L.

£64.99
Highly Recommended
Theory, Development, and Strategy in Transmedia Storytelling (ePub eBook)
THEORY, DEVELOPMENT, AND STRATEGY IN TRANSMEDIA STORYTELLING (EPUB EBOOK)

Gambarato, Renira Rampazzo/Alzamora, Geane Carvalho/Trcia, Lorena

£46.99
Highly Recommended
Third Screen, The: The Ultimate Guide to Mobile Marketing
£14.99
£14.99
Highly Recommended

Your Number’s up!: Getting a grip on Data and Measurement to accelerate your ecommerce sales
£30.00
Highly Recommended

University of Salford