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Reading lists: MM-N500-30027


Reading lists: MM-N500-30027

Reading list titles for this module - name & code

These items are only part of your institution's official Reading Lists - you can use your funds to purchase these. This is not the extensive list and many resources can be found via your programme and course reading lists in Blackboard Click for more information

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Product name
Price
Rating
Buy
Brand Success: How the World's Top 100 Brands Thrive and Survive
£29.99
£29.99
Highly Recommended

Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
£24.00
£24.00
Highly Recommended

In the Blink of An Eye: New Edition
£14.99
Highly Recommended
Made to Stick: Why some ideas take hold and others come unstuck
£10.39
Highly Recommended
Ogilvy on Advertising
OGILVY ON ADVERTISING

Ogilvy, David

£16.99
Highly Recommended
Steal Like an Artist: 10 Things Nobody Told You About Being Creative
£12.99
£5.99
Highly Recommended

Thanks for the Feedback: The Science and Art of Receiving Feedback Well
£8.79
£9.99
Highly Recommended

This is Marketing: You Can’t Be Seen Until You Learn To See
£13.59
£14.99
Highly Recommended

University of Salford