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Reading lists: Final Project (DVPM)


Reading lists: Final Project (DVPM)

Reading list titles for this module - name & code

These items are only part of your institution's official Reading Lists - you can use your funds to purchase these. This is not the extensive list and many resources can be found via your programme and course reading lists in Blackboard Click for more information

There are eBook alternatives for many of the key titles - you can switch to these at the 'basket'. Benefit from instant access, no delivery and saving money. Read our eBook Guide.

 
Product name
Price
Rating
Buy
Brand Success: How the World's Top 100 Brands Thrive and Survive
£24.99
£24.99
Core Text

Made to Stick: Why some ideas take hold and others come unstuck
£10.99
Core Text
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising (ePub eBook)
£24.00
Highly Recommended
In the Blink of An Eye: New Edition
£14.99
Highly Recommended
Ogilvy on Advertising
OGILVY ON ADVERTISING

Ogilvy, David

£14.99
Highly Recommended
Steal Like an Artist: 10 Things Nobody Told You About Being Creative
£11.99
£6.49
Highly Recommended

Storyscaping (ePub eBook)
STORYSCAPING (EPUB EBOOK)

Legorburu, Gaston/McColl, Darren;

£22.99
Highly Recommended
Thanks for the Feedback: The Science and Art of Receiving Feedback Well
£10.99
£9.99
Highly Recommended

This is Marketing: You Can’t Be Seen Until You Learn To See
£16.99
£14.99
Highly Recommended

Wally Olins. On B®and.
£12.95
Highly Recommended
Wally Olins: The Brand Handbook
£12.95
Highly Recommended

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