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Reading lists: Principles of Marketing (BUB)


Reading lists: Principles of Marketing (BUB)

Reading list titles for this module - name & code

These items are only part of your institution's official Reading Lists - you can use your funds to purchase these. This is not the extensive list and many resources can be found via your programme and course reading lists in Blackboard Click for more information

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Product name
Price
Rating
Buy
Marketing
MARKETING

Baines, Paul; Rosengren, Sara; Antonetti,...

£57.99
£43.99
Core Text

Digital Marketing
DIGITAL MARKETING

Chaffey, Dave; Ellis-Chadwick, Fiona

£59.99
£43.99
Highly Recommended

Essentials of Marketing
ESSENTIALS OF MARKETING

Brassington, Frances; Pettitt, Stephen

£59.99
£43.99
Highly Recommended

Principles and Practice of Marketing
PRINCIPLES AND PRACTICE OF MARKETING

Jobber, David; Ellis-Chadwick, Fiona

£56.99
Highly Recommended
Principles of Direct, Database and Digital Marketing
PRINCIPLES OF DIRECT, DATABASE AND DIGITAL MARKETING

Tapp, Alan; Whitten, Ian; Housden,...

£65.99
£43.99
Highly Recommended

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