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Reading lists: International Marketing (BUB)


Reading lists: International Marketing (BUB)

Reading list titles for this module - name & code

These items are only part of your institution's official Reading Lists - you can use your funds to purchase these. This is not the extensive list and many resources can be found via your programme and course reading lists in Blackboard Click for more information

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Product name
Price
Rating
Buy
International Marketing and Export Management
INTERNATIONAL MARKETING AND EXPORT MANAGEMENT

Albaum, Gerald; Duerr, Edwin; Josiassen,...

£67.99
£43.99
Core Text

Advances in National Brand and Private Label Marketing (ePub eBook)
ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING (EPUB EBOOK)

Martnez-Lpez, Francisco J./Gzquez-Abad, Juan Carlos/Chernev, Alexander

£89.50
Highly Recommended
Global Communication
GLOBAL COMMUNICATION

Hamelink, Cees

£109.00
Highly Recommended
International Marketing Research
INTERNATIONAL MARKETING RESEARCH

Craig, C. Samuel (Leonard Stern School of...

£53.95
£43.95
Highly Recommended

International Marketing: A Global Perspective
INTERNATIONAL MARKETING: A GLOBAL PERSPECTIVE

Leihs, Helmuth (Management Consultant); Dahringer, Lee...

£92.99
Highly Recommended
International Marketing: Strategy and Theory
INTERNATIONAL MARKETING: STRATEGY AND THEORY

Onkvisit, Sak; Shaw, John (Providence College,...

£175.00
Highly Recommended
International Marketing: Strategy development and implementation (ePub eBook)
£39.99
Highly Recommended
Marketing Across Cultures
MARKETING ACROSS CULTURES

Usunier, Jean-Claude; Lee, Julie

£67.99
£43.99
Highly Recommended

Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast
£34.99
Highly Recommended
Strategic Marketing Issues in Emerging Markets (ePub eBook)
£44.99
Highly Recommended

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