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Reading lists: Integrated Marketing Comms


Reading lists: Integrated Marketing Comms

Reading list titles for this module - name & code

These items are only part of your institution's official Reading Lists - you can use your funds to purchase these. This is not the extensive list and many resources can be found via your programme and course reading lists in Blackboard Click for more information

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Product name
Price
Rating
Buy
Marketing Communications: Touchpoints, sharing and disruption
£55.99
£43.99
Core Text

Essentials of Marketing Communications: Touchpoints, Sharing And Disruption
£57.99
£43.99
Highly Recommended

How Brands Grow: What Marketers Don't Know
HOW BRANDS GROW: WHAT MARKETERS DON'T KNOW

Sharp, Byron (Professor, Professor, Ehrenberg-Bass Institute for...

£24.99
Highly Recommended
Marketing Communications: Principles and Practice
MARKETING COMMUNICATIONS: PRINCIPLES AND PRACTICE

Kitchen, Philip (University of Hull)

£93.99
Highly Recommended
Reader in Marketing Communications, A
READER IN MARKETING COMMUNICATIONS, A

Kitchen, Philip; de Pelsmacker, Patrick; ...

£51.99
Highly Recommended

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