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Reading lists: Marketing Management


Reading lists: Marketing Management

Reading list titles for this module - name & code

These items are only part of your institution's official Reading Lists - you can use your funds to purchase these. This is not the extensive list and many resources can be found via your programme and course reading lists in Blackboard Click for more information

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Product name
Price
Rating
Buy
Marketing Management (PDF eBook)
MARKETING MANAGEMENT (PDF EBOOK)

Goodman, Malcolm/Brady, Mairead/Hansen, Torben

£43.99
Core Text
Marketing Management
MARKETING MANAGEMENT

Iacobucci, Dawn (Vanderbilt University)

£54.99
£43.99
Highly Recommended

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