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Reading lists: Digital Marketing Communications


Reading lists: Digital Marketing Communications

Reading list titles for this module - name & code

These items are only part of your institution's official Reading Lists - you can use your funds to purchase these. This is not the extensive list and many resources can be found via your programme and course reading lists in Blackboard Click for more information

There are eBook alternatives for many of the key titles - you can switch to these at the 'basket'. Benefit from instant access, no delivery and saving money. Read our eBook Guide.

 
Product name
Price
Rating
Buy
Digital and Social Media Marketing: A Results-Driven Approach (ePub eBook)
£33.99
Core Text
Digital Marketing
DIGITAL MARKETING

Chaffey, Dave; Ellis-Chadwick, Fiona

£59.99
£43.99
Core Text

Marketing Communications: Touchpoints, sharing and disruption
£55.99
£43.99
Core Text

Advertising, Promotion, and other aspects of Integrated Marketing Communications
£69.99
£51.50
Highly Recommended

Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
£25.00
Highly Recommended
Digital Marketing (PDF eBook)
DIGITAL MARKETING (PDF EBOOK)

Hofacker, Charles F.;

£26.00
Highly Recommended

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