This book examines the extent to which the practices of televisionOs past are shaping its online future. Challenging industry and scholarly claims of digital disruption, it demonstrates how streaming giants like Netflix, Disney+, and Amazon Prime Video, alongside public service broadcasters like the BBC and Channel 4,amaintain deep continuities with television history, adapting established industry practices online rather than abandoning them. The authors look at how media institutions have applied conventional broadcast television practices around live transmissions, linear scheduling, commercial interruption, and episode release cadences to streaming platforms; how narrative and genre norms continue to underpin American television drama and British TV sitcoms in online contexts; and how globalised streaming services cultivate country specific programming and retain close ties to traditional practices of national broadcasting systems inaSouth Korea.