This book explores the impact that changes brought by digitalization are having in the way global businesses are run and grown. The main changes in recent years have come from the ubiquitous presence of technology in our daily life (and therefore in business) and also by the direction globalization is taken. Consequently, companies need to review their sources of growth.This book has four primary missions. The first is to critically analyze the impact of digitalization and technology on incumbent international business theories. The second is to deeply understand how digitalization and technology can continue to create growth opportunities. The third is to engage with the opportunities and challenges that digital models and new technologies, digital platforms and Artificial Intelligence in particular, are bringing to the current business and economic environment. And finally, the fourth is to think on possible scenarios and trends that can be the source of growth in the future. This book will be of interest to academics of digital business, international business and innovation and society. It will also be of interest to practitioners and policymakers.
1 Introduction 1.1 Motivation 1.2 Context 1.3 Rationale, Definitions, and Structure References 2 The Digital Economy and International Business, an Historical Perspective 2.1 Introduction 2.2 Internationalization Theories and the Digital Economy Antecedents of Mainstream Theories Emerging Markets Multinationals Digitalization and Internationalization Theories 2.3 Concluding Remarks References 3 Internationalization, Digitalization, and Exponential Growth 3.1 Introduction 3.2 Digitalization and the Uppsala Model 3.3 Digitalization and OLI 3.4 Digitalization and LLL 3.5 Discussion and Application 3.6 Concluding Remarks References 4 Platforms and International Business 4.1 Introduction 4.2 The Role of Digital Platforms in International Business 4.3 The Role of Digital Platforms in the International Expansion of SMEs 4.4 Application and Discussion 4.5 Concluding Remarks References 5 Artificial Intelligence and International Business 5.1 Introduction 5.2 The Impact of Artificial Intelligence in the Business Environment and in Society 5.3 The Impact of AI in the International Business Environment 5.4 Challenges and the Future of AI in the International Business Environment 5.5 Application and Discussion 5.6 Concluding Remarks References 6 Data Management and Regulations for International Business 6.1 Introduction 6.2 Data Flows and Regulations. Directions Towards Global Rulemaking? 6.3 Application and Discussion 6.4 Concluding Remarks References 7 Conclusions, Challenges, and Trends 7.1 Recap 7.2 What's Next? References
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