This book brings genre back to the forefront of the current transmedia trend. Genres are perhaps the most innately transmedial of media constructs, formed as they are from all kinds of industrial, technological and discursive phenomena. Yet, few have considered how genre works in a multiplatform context. This book does precisely that, making a uniquely transmedial contribution to the study of genre in the age of media convergence. The book interrogates how industrial, technological and participatory transformations of digital platforms and emerging technologies reshape workings of genre. The authors consider franchises such as Star Wars, streaming platforms such as Netflix, catch-up services such as ITV Hub, creative technologies such as virtual reality, and beyond. In setting the stage for the revival of genre theory in contemporary transmedia scholarship, this book pushes forward understandings of multiplatform media and the emerging form and function of genre across contemporary culture.
1 Introduction or: Why We Still Need Genre PART I: Media Conglomerates 2 Transmedia Superhero: Marvel, Genre Divergence and Captain America 3 Transmedia Western: Lucasfilm, Genre Linking and The Mandalorian PART II: Digital Platforms 4 Transmedia Horror: Netflix, Genre Empowerment and Stranger Things 5 Transmedia Docudrama: ITV Hub, Genre Democratisation and Quiz 6 Transmedia Comedy: BBC Three, Genre Distribution and Pls Like 7 Transmedia Fantasy-JRPG: Kickstarter, Genre Leveraging and Eiyuden Chronicle: Hundred Heroes PART III: Emerging Technologies 8 Transmedia War: Virtual Reality, Genre Embodiment and The Day the World Changed 9 Transmedia Science Fiction: Deepfake Technology, Genre Fictioning and Reminiscence 10 Conclusion: Towards a Conceptual Framework of Transmedia Genre
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