Introduction to Quantitative Research Methodsais a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text to show how quantitative methods have been used to solve real-life problems. The bookafocuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences.The original CD-ROM accompanying the book and its content are no longer available.
Order at All Points Counting and Accounting Starting the Inquiry 'But What Happened Then?' Defining the Inquiry 'Then How Do You Know?' Methods of Inquiry 'It Is a Capital Mistake to Theorize before One Has Data!' 'Data! Data! Data!' Analyzing Data from the Inquiry Finding Answers from the Inquiry 'Elementary, My Dear Watson!' Summarizing and Presenting Results 'Quite So!'
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