In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
Preface to the Revised Edition ix Foreword xii
Acknowledgments xix
Part I: Discovering the Chasm 1
Introduction: If Bill Gates Can Be a Billionare 3
Chapter 1 High-Tech Marketing Illusion 8
Chapter 2: High-Tech Marketing Enlightenment 25
Part II: Crossing The Chasm 59
Chapter 3: The B-Day Analogy 61
Chapter 4: Target the Point of Attack 86
Chapter 5: Assemble the Invasion Force 103
Chapter 6: Define the Battle 127
Chapter 7: Launch the Invasion 158
Conclusion: Leaving the Chasm Behind 183
Index 207
