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Managing the supply chain management-marketing interface (PDF eBook)


Managing the supply chain management-marketing interface (PDF eBook)

eBook by Al-Mashari, Majed/Lamberti, Lucio/Pero, Margherita;

Managing the supply chain management-marketing interface (PDF eBook)

£95.83

ISBN:
9781838672904
Publication Date:
27 Mar 2019
Publisher:
Emerald Group Publishing Limited
Imprint:
Emerald Publishing Limited
Format:
eBook
For delivery:
Download available
Managing the supply chain management-marketing interface (PDF eBook)

Description

This ebook provide insights into the main trends and socio-economical changes that affect SCM-M interface and call for a profound reflection on how companies and supply chains should tackle such changes, and also provides insights on the techniques, approaches, tools and frameworks companies and supply chains can put in place to manage the SCM-M interface.

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