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Behavioural Economics (ePub eBook)

eBook by Mallard, Graham

Behavioural Economics (ePub eBook)

£24.99

ISBN:
9781788210959
Publication Date:
30 Jul 2017
Publisher:
Edinburgh University Press
Imprint:
Agenda Publishing
Pages:
136 pages
Format:
eBook
For delivery:
Download available
Behavioural Economics (ePub eBook)

Description

An introduction to the topic of behavioural economics for a beginning readership. It explains its approach and methodology and assesses its successes and weaknesses.

Contents

1. Empiricism Returns 2. Evolution and Revolution 3. Preferences 4. Processes 5. Participation 6. Persuasion 7. Reflections

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