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Grow, Build, Sell, Live: A Practical Guide to Running and Building an Agency and Enjoying It (PDF eBook)


Grow, Build, Sell, Live: A Practical Guide to Running and Building an Agency and Enjoying It (PDF eBook)

eBook by Houghton, Richard/Manners, Crispin

Grow, Build, Sell, Live: A Practical Guide to Running and Building an Agency and Enjoying It (PDF eBook)

£15.99

ISBN:
9781787568839
Publication Date:
30 Sep 2019
Publisher:
Emerald Group Publishing Limited
Imprint:
Emerald Publishing Limited
Pages:
192 pages
Format:
eBook
For delivery:
Download available
Grow, Build, Sell, Live: A Practical Guide to Running and Building an Agency and Enjoying It (PDF eBook)

Description

Agency leaders spend the majority of their time on three areas O their people, clients and new business. These are all important levers for consultancy growth. But too often, agency owners forget two more essential tools for growth: attention to the numbers, and investment in their leaders.aThe consultancy leadership role can seem like an endless stream of fires to put out. It can leave leaders feeling as if their team, or their clients, are running their business rather than themselves. That's where this book comes in.aGrow, Build, Sell, Live features practical and implementable advice and tools to address the day-to-day reality of running a successful agency. In addition to giving guidance on people, clients and new business, the book covers leadership and the numbers in detail to ensure leaders have the tools and knowledge to be in control.aThe content draws on proven approaches, helpful science and real-life examples to give practical recommendations to improve readersO ability to achieve the controlled growth which is essential to agency success. aIf you are thinking about starting your own agency; have started one and hit your first round of growing pains, or are a veteran looking for an exit, this book is for you. It will appeal to current and aspiring agency owners who want to understand and be conscious of their choices and take control of their agency.

Contents

Chapter 1. Introduction Chapter 2. Purpose Chapter 3. People Chapter 4. Culture Chapter 5. Leadership Chapter 6. Client Handling Chapter 7. Marketing Chapter 8. Innovation Chapter 9. Sales Chapter 10. Commercials Chapter 11. Good Enough to Sell

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