The face of internet celebrity is rapidly diversifying and evolving. Online and mainstream celebrity culture are now weaving together, such that breakout stars from one-hit viral videos are able to turn their transient fame into a full-time career.aThis book presents a framework for thinking about the different forms of internet celebrity that have emerged over the last decade, taking examples from the Global North and South, to consolidate key ideas about cultures of online fame. It discusses the overall landscape, developments and trends in the internet celebrity economy, and cross-cultural lessons.
Chapter 1. What is an Internet Celebrity any way? Chapter 2. Qualities of Internet Celebrity
Chapter 3. Internet Celebrity and Traditional Media
Chapter 4. From Internet Celebrities to Influencers
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