This practical book sets out how to approach each stage of your research project, from choosing a research design and methodology to collecting and analysing data and communicating your results - and showcases best practice along the way.
Packed with pragmatic guidance for tackling research in the real world, this fourth edition:
Offers support for diving into a project using digital data, with how-to guidance on conducting online and social media research
Empowers you to confidently disseminate your work and present with impact
Helps you map out your research journey and put a plan in place with decision trees in every chapter
Challenges you to be reflective and critical about the research you consume and undertake
Zina O'Leary's detailed and down-to-earth approach gives you the research skills and momentum you need to successfully complete your research project.
Chapter 1: Taking the Leap into the Research World
Chapter 2: Setting Up and Getting Started
Chapter 3: Developing Your Research Question
Chapter 4: Undertaking Credible and Ethical Research
Chapter 5: Crafting a Research Proposal
Chapter 6: Reviewing Literature
Chapter 7: Designing a Research Plan
Chapter 8: Understanding Methodologies: Quantitative and Qualitative Approaches
Chapter 9: Understanding Methodologies: Mixed Approaches
Chapter 10: Understanding Methodologies: Evaluative, Action-Oriented and Emancipatory Strategies
Chapter 11: Identifying and Selecting Samples, Informants and Cases
Chapter 12: Primary Data: Surveys, Interviews and Observation
Chapter 13: Secondary Data
Chapter 14: Online Generated Data
Chapter 15: Analysing Quantitative Data
Chapter 16: Analysing Qualitative Data
Chapter 17: The Challenge of Writing Up
Chapter 18: Final Hurdles
