Please enable javascript to use this site
£39.99
EBOOK: Principles and Practices of Marketing 10/e
Part 1: FUNDAMENTALS OF MARKETING Chapter 1 Marketing and the Organization Chapter 2 The marketing environment Chapter 3 Sustainable Marketing and Society Chapter 4 Customer Behaviour Chapter 5 Value Through Relationships Chapter 6 Digital Marketing Analytics and Customer Insight Chapter 7 Market Segmentation and Positioning Part 2: CREATING CUSTOMER VALUE Chapter 8 Value through Brands Chapter 9 Value through Pricing Chapter 10 Value through Innovation Chapter 11 Value through Service Part 3 Communicating and Delivering Customer Value Chapter 12 Introduction to Marketing Communication Chapter 13 The Marketing Communications Mix: Mass Communications Chapter 14 Digital Marketing and Media Chapter 15 Direct Marketing, Social Media and Direct Messaging Chapter 16 Place: Distribution, Channel Management and Retailing Part 4 Marketing Planning and Strategy Chapter 17 Marketing Strategy and Planning Chapter 18 Analysing Competitors and Creating a Competitive Advantage Chapter 19 Product strategy: lifecycle, portfolio and growth. Chapter 20 Global Marketing Strategy Chapter 21 Managing Marketing Implementation
Once purchased, you can view your eBook through the Kortext app, available to download for Windows, Android and iOS devices. Once you have downloaded the app, your eBook will be available on your Kortext digital bookshelf and can even be downloaded to view offline anytime, anywhere, helping you learn without limits.
In addition, you'll have access to Kortext's smart study tools including highlighting, notetaking, copy and paste, and easy reference export.
To download the Kortext app, head to your device's app store or visit https://app.kortext.com to sign up and read through your browser.
NB: eBook is only available for a single-user licence (i.e. not for multiple / networked users).
