Strategic Sport Communication, Third Edition, presents a comprehensive examination of the evolving field of sport communication. With a complete approach to the multifaceted and interrelated applications of sport communication, this text will help the reader understand modern trends and industry demands. The book's topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA).
Organized into three parts for easy understanding, part I familiarizes students with the field by defining sport communication, presenting historical analysis, and providing an extensive discussion of career opportunities. Part II focuses on the elements of the Strategic Sport Communication Model (SSCM). This model details the three main components of sport communication: personal and organizational aspects of communication, mediated communication in sport, and sport communication services and support systems. Students will understand how each component plays an integral role in sport management, sport marketing, and operational goals at all levels of sport organizations. Part III examines legal aspects and critical sociological and cultural issues.
Significant updates throughout the third edition capture the evolution of sport communication:
A look at emerging communication platforms and modern technologies such as fantasy sports and online gambling
New content covering the cutting-edge topics of customer-centric marketing, influencer marketing, the rise of digital media in integrated marketing, and the use of data analytics in marketing communication
A new discussion of digital public relations tools and new examples of crises in sport, including a case study that provides a real-world example of a crisis in sport communication
Learning aids-including key terms, chapter objectives, and chapter wrap-ups with review questions and individual exercises-provide for an engaging and focused learning experience. Updated for this edition, Sport Communication at Work sidebars feature industry experts applying chapter content, and Profile of a Sport Communicator sidebars highlight professional opportunities.
In Strategic Sport Communication, Third Edition, students will develop a thorough understanding of the vast and varied field of sport communication. As the exciting field of sport communication continues to present new challenges, the analysis provided within this text will provide the foundational and theoretical understanding necessary for aspiring sport communication professionals to succeed.
Part I. Introducing Sport Communication
Chapter 1. Study of Sport Communication: Revolutionary Change, Abundant Opportunities
Growth and Magnitude of the Sport Industry
Television Contracts and Growth in Sport Franchise Values
Segmentation of the Sport Industry
Role of Communication in the Sport Industry
Study of Sport Management
Study of Sport Communication
Preparing for a Career in Sport Communication
Chapter Wrap-Up
Chapter 2. Careers in Sport Communication
Careers in Management
Careers in Media
Careers in Support Services
Careers in Entertainment
Other Career Opportunities
Increasing Your Marketability Through Ancillary Activities
Your Keys to Entering the Field
Chapter Wrap-Up
Chapter 3. History and Growth of Sport Communication
Early Eras of Sport Journalism
Golden Age of Sport
Perspective Period
Transition Years
Pioneering Visions: Pete Rozelle and Roone Arledge
Contemporary Sport Communication and Digital Sport Communication
Chapter Wrap-Up
Part II. Examining the Strategic Sport Communication Model (SSCM)
Chapter 4. Sport Communication and the SSCM
Definition of Sport Communication
Theoretical Framework of Sport Communication
Elements of Sport Communication
Popular Theories in Sport Communication
Strategic Sport Communication Model
Chapter Wrap-Up
Chapter 5. Personal Sport Communication
Forms of Personal Communication in Sport
Interpersonal Sport Communication
Elements of the Interpersonal Sport Communication Process
Nonverbal Communication in Sport
Verbal Communication in Sport
Effective Interpersonal Sport Communication: Skill Development
Chapter Wrap-Up
Chapter 6. Organizational and Leadership Communication in Sport
Organizational Sport Communication
Three Organizational Features That Affect Communication
Forms of Communication in Sport Organizations
Leadership Communication in Sport
Chapter Wrap-Up
Chapter 7. Sport Mass Media: Convergence and Shifting Roles
Twenty-First-Century Media Convergence and Corporate Consolidation
Sport Publishing and Print Sport Communication
Newspaper Sport Coverage
Wire Services and Technological Advancements
Web Sport Media
Sport Magazines
Sport Books
Electronic and Visual Communication
Chapter Wrap-Up
Chapter 8. Digital, Mobile, and Social Media in Sport
Digital Sport Media: Interactivity and the Internet
Internet Usage in Sport
Model for Online Sport Communication
Digital Sport Media and Communication Channels
Chapter Wrap-Up
Chapter 9. Integrated Marketing Communication in Sport
Characteristics of the Sport Product
Advertising
Sponsorship
Use of Athletes as Endorsers
Digital Media
Use of Data Analytics in IMC
Chapter Wrap-Up
Chapter 10. Public Relations and Crisis Communication in Sport
Historical Perspectives and Trends in Public Relations
Effective Public Relations
Media Relations
Digital Public Relations Tools
Community Relations
Communication During a Crisis
Chapter Wrap-Up
Chapter 11. Sport Communication Research
Practical Research in the Media Industry
Data, Technology, and Social Media
Academic Research in Sport Communication
Chapter Wrap-Up
Part III. Addressing Issues in Sport Communication
Chapter 12. Sociological Aspects of Sport Communication
Race and Ethnicity
Mutual Influence of Sociocultural Issues and Sport
Gender and Sport Media
Nationalism and Sport Media
Current Sociological Issues Affecting Sport Media
Chapter Wrap-Up
Chapter 13. Legal Issues in Sport Communication
Barbara Osborne, JD
Constitutional Law Tension: Freedom of the Press Versus Privacy Rights
Constitutional Rights: Freedom of Speech
Rapidly Evolving Right of Publicity
Copyright and Trademark
Gender Issues in Sport Media
Chapter Wrap-Up
