Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson.
Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings.
From how to plan a business, through franchising, small business marketing, and on to exits and realizing value, Stokes & Wilson is also supported by a host of online resources (accessible at: www.cengage.co.uk/stokeswilson) to provide the complete introduction for modern courses.
Part 1: Understanding small business and entrepreneurship
1 Small business in the economy
2 Entrepreneurship, the entrepreneur and the owner-manager
3 The small business and entrepreneurial environment
4 Innovation and the marketplace
5 Information and help
Part 2: Creating the entrepreneurial small business
6 Business planning
7 Successful small business strategies
8 Start-ups and franchises
9 Buying an existing business
10 Forming and protecting a business
Part 3: Managing the entrepreneurial small business
11 Management of people and resources
12 Marketing
13 Money
14 Business exits and realizing value
Glossary of terms
Index
