In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms.With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles.Key topics The characteristics of an innovation The influence of consumer groups Long- and short-term fashion forecasting Sociocultural factors and their influence on trends Fashion professionals' roles in creating and supporting trends Consumer and industry trends accelerating product innovation and diffusion Changing trend forecasting formats The influence of trend forecasting on business decisions
Introduction 1. The Basics of Fashion Trends and Forecasting Objectives Introduction to Fashion Forecasting Fashion Trend Terminology Fashion Trends in Context The Framework for Fashion Change 2. Consumers' Role in Fashion Adoption Objectives The Innovation Adoption Process Factors Influencing the Rate of Adoption: Attributes of the Innovation Factors Influencing the Rate of Adoption: Consumer Adopter Categories 3. The Process and Methods of Fashion Trend Analysis and Forecasting Objectives The Process of Fashion Trend Analysis and Forecasting The Methods of Fashion Trend Analysis and Forecasting Future of Fashion Forecasting 4. The Role of Fashion Industry Professionals in Trend Development and Forecasting Objectives The Roles of Fashion Industry Professionals in Creating and Supporting Trends The Roles of Trend Forecasters, Gatekeepers, and Trade Shows 5. Consumer and Industry Fashion Innovation and Diffusion Accelerators Objectives The Style-Confident Consumer The Role of Industry Technology in Accelerating Product Innovation and Diffusion 6. Social Responsibility and Sustainability Related to Fashion Trends and Forecasting Objectives Definitions of Social Responsibility and Sustainability Increased Waste Due to Rapid Diffusion of Innovation The Influence of Social Responsibility and Sustainability on Fashion Trends The Contribution of Internet Information to Socially Responsible Consumer Decisions Cost Issues Associated with Environmental Improvements and Programs to Encourage Socially Responsible Firms 7. The Format of Trend Forecasts and the Influence of Trend Forecasting on Business Decisions Objectives Formats for Trend Forecasts The Influence of Trend Forecasting on Business Decisions
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