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Strategic Management (PDF eBook) 13th edition


Strategic Management (PDF eBook) 13th edition

eBook by Hill, Charles/Schilling, Melissa/Jones, Gareth

Strategic Management (PDF eBook)

£51.50

ISBN:
9781337918749
Publication Date:
08 May 2019
Edition:
13th edition
Publisher:
Cengage
Imprint:
Cengage Learning
Pages:
736 pages
Format:
eBook
For delivery:
Download available
Strategic Management (PDF eBook)

Description

MindTap for Hill/Schilling/Jones' Strategic Management: Theory & Cases, 13th helps you learn on your terms. INSTANT ACCESS IN YOUR POCKET. Take advantage of the MindTap Mobile App to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. MINDTAP HELPS YOU CREATE YOUR OWN POTENTIAL. GEAR UP FOR ULTIMATE SUCCESS. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, youll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way.MINDTAP HELPS YOU OWN YOUR PROGRESS. MAKE YOUR TEXTBOOK YOURS. No one knows what works for you better than you. Highlight key text, add notes and create custom flashcards. When its time to study, everything youve flagged or noted can be gathered into a guide you can organize.

Contents

Part I: INTRODUCTION TO STRATEGIC MANAGEMENT. 1. Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis. 2. External Analysis: The Identification of Opportunities and Threats. Part II: THE NATURE OF COMPETITIVE ADVANTAGE. 3. Internal Analysis: Resources and Competitive Advantage 4. Building Competitive Advantage Through Functional-Level Strategy. Part III: STRATEGIES. 5. Building Competitive Advantage Through Business-Level Strategy. 6. Business-Level Strategy and the Industry Environment. 7. Strategy and Technology. 8. Strategy in the Global Environment. 9. Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing. 10. Corporate-Level Strategy: Related and Unrelated Diversification. Part IV: IMPLEMENTING STRATEGY. 11. Corporate Governance, Social Responsibility and Ethics. 12. Implementing Strategy through Organization. Part V: Cases in Strategic Management A. Analyzing a Case Study and Writing a Case Study Analysis B. 31 Cases - Expertly written by the authors, this section includes 11 short cases and 20 long cases, covering a wide range of industries, companies and topics.

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