Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media.
Preface.
Part I: PR WRITING: ROLE & RESPONSIBILITY.
1. Public Relations and the Writer.
2. Ethical and Legal Responsibilities of the PR Writer.
Part II: WRITING PRINCIPLES.
3. Writing to Clarify and Simplify the Complex.
4. Grammar, Spelling and Punctuation.
Part III: PREPARING TO WRITE.
5. Social Media.
6. Research for the Public Relations Writer.
7. Writing to Persuade.
Part IV: WRITING FOR SELECT AUDIENCES.
8. Media Kits, Media Pitches, Backgrounders and Columns.
9. Writing for Public Media.
10. Email, Memos, Letters, Proposals and Reports.
11. Newsletters.
12. Magazines & Brochures.
13. Speeches, Presentations and Other Orally Delivered Messages.
Part V: WRITING IN TURBULENT TIMES.
14. Crisis Communication.
