An introduction to the key principles of micro and macroeconomics Essential Economics for Business offers students a concise, accessible and engaging introduction to economics, in addition to broader business-related topics, including business organisation and strategy. Numerous cases and examples throughout the text illustrate how economics can be used to understand specific business problems or aspects of the business environment, from economic growth, to levels of business investment, interest rates, employment issues, the prices firms charge, the rise of online shopping and Brexit. This is the ideal text for students taking a module including economics on any business or management degree or diploma course.
Brief Contents Preface Publisher's acknowledgements Part A INTRODUCTION 1 Business and the economic environment Part B MARKETS, DEMAND AND SUPPLY 2 The working of competitive markets 3 Demand and the consumer 4 Supply decisions in a perfectly competitive market Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS 5 Pricing and output decisions in imperfectly competitive markets 6 Business growth and strategy 7 Multinational corporations and business strategy in a global economy 8 Labour and employment 9 Government, the firm and the market Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS 10 The economy and business activity 11 National macroeconomic policy 12 The global trading environment 13 The global financial environment Websites appendix Key ideas Glossary Index
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