If you are a student on a business or management degree or diploma and taking a module which includes economics, then this text is written for you. The text covers the core economics that you will need as a business student, but also various business-related topics not typically covered in an introductory economics textbook, such as business organisation and strategy. Numerous cases and examples throughout the text illustrate how economics can be used to understand specific business problems or aspects of the business environment.
Brief Contents
Preface
Publisher's acknowledgements
Part A INTRODUCTION
1 Business and the economic environment
Part B MARKETS, DEMAND AND SUPPLY
2 The working of competitive markets
3 Demand and the consumer
4 Supply decisions in a perfectly competitive market
Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS
5 Pricing and output decisions in imperfectly competitive markets
6 Business growth and strategy
7 Multinational corporations and business strategy in a global economy
8 Labour and employment
9 Government, the firm and the market
Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS
10 The economy and business activity
11 National macroeconomic policy
12 The global trading environment
13 The global financial environment
Websites appendix
Key ideas
Glossary
Index
