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International Business (PDF eBook) 8th edition


International Business (PDF eBook) 8th edition

eBook by Collinson, Simon/Rugman, Alan M./Narula, Rajneesh

International Business (PDF eBook)

£43.99

ISBN:
9781292274164
Publication Date:
30 Jan 2020
Edition:
8th edition
Publisher:
Pearson
Imprint:
Pearson Higher Education
Pages:
728 pages
Format:
eBook
For delivery:
Download available
International Business (PDF eBook)

Description

Explore and understand the principles of international businesses from theory to practice. International Business, 8th Edition by Collinson, Narula and Rugman presents you with the data to map trends and make predictions around the international business landscape, offering real insight into the complex, global environment. Ideal for undergraduate and postgraduate students taking modules in international business, international strategy and global business practice, this textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject. From a team of authors who keep pace with the ongoing developments in theory and practice, this edition focuses on the impact of decisions on the performance of multinational firms and the societies and economies they are part of. New to this edition: Over 90 new and updated case studies, coming from a diverse range of global businesses and industries, including IKEA, Alibaba, the global beer market, MPesa mobile banking, and Canadian car manufacturer Magna. New content on responsible business, illustrated with case studies on the US-Venezuela oil dispute, the Huawei spy accusation, and climate change partnerships between businesses and government agencies. A new emphasis on global value chains, outsourcing and cooperative alliances underpinned by innovation and knowledge creation. The major implications of ongoing changes in the politics of global trade - include Brexit and the US-China trade war. With a wealth of features and resources, this text provides the tools to help you become a successful decision-maker in businesses and governments and lead organisations in your future career.

Contents

Part 1: THE WORLD OF INTERNATIONAL BUSINESS Chapter 1 An Introduction to International Business Chapter 2 General Frameworks in International Business Chapter 3 Multinational Enterprises, Innovation and Competitiveness Part 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS Chapter 4 International Politics Chapter 5 International Culture Chapter 6 International Trade Chapter 7 International Financial Markets and Institutions Part 3: INTERNATIONAL BUSINESS STRATEGIES Chapter 8 Multinational Strategy Chapter 9 Organising Strategy Chapter 10 Corporate Strategy and National Competitiveness Part 4: FUNCTIONAL AREA STRATEGIES Chapter 11 Production Strategy Chapter 12 Marketing Strategy Chapter 13 Human Resource Management Strategy Chapter 14 Political Risk and Negotiation Strategy Chapter 15 International Financial Management Part 5: REGIONAL STRATEGIES Chapter 16 European Union Chapter 17 Japan Chapter 18 North America Chapter 19 Emerging Economies Chapter 20 China Glossary

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