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International Business: The Challenges of Globalization, Global Edition (PDF eBook) 9th edition


International Business: The Challenges of Globalization, Global Edition (PDF eBook) 9th edition

eBook by Wild, John J./Wild, Kenneth L.

International Business: The Challenges of Globalization, Global Edition (PDF eBook)

£43.99

ISBN:
9781292262314
Publication Date:
07 Feb 2019
Edition:
9th edition
Publisher:
Pearson
Pages:
448 pages
Format:
eBook
For delivery:
Download available
International Business: The Challenges of Globalization, Global Edition (PDF eBook)

Description

For courses in international business. International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 9th Edition uses a unique organising framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be relevant to their future careers. The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidly changing world. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit TheeBooks products do not have an expiry date. You will continue to access yourdigitalebookproducts whilst you have yourBookshelf installed.

Contents

PART I: GLOBAL BUSINESS ENVIRONMENT 1. Globalization PART II: NATIONAL BUSINESS ENVIRONMENTS 2. Cross-Cultural Business 3. Political Economy and Ethics 4. Economic Development of Nations PART III: INTERNATIONAL TRADE AND INVESTMENT 5. International Trade Theory 6. Political Economy of Trade 7. Foreign Direct Investment 8. Regional Economic Integration PART IV: THE INTERNATIONAL FINANCIAL SYSTEM 9. International Financial Markets 10. International Monetary System PART V: INTERNATIONAL BUSINESS MANAGEMENT 11. International Strategy and Organization 12. Analyzing International Opportunities 13. Selecting and Managing Entry Modes 14. Developing and Marketing Products 15. Managing International Operations 16. Hiring and Managing Employees

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