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£44.99
International Marketing and Export Management
1 International marketing and exporting 2 Bases of international marketing 3 The international environment: culture; economic forces; and competition 4 The international environment: government, political and legal forces 5 Market selection: definition and strategies 6 Information for international market(ing) decisions 7 Market entry strategies 8 In depth with entry modes 9 Nonexport entry modes 10 Product decisions 11 Pricing decisions 12 Financing and methods of payment 13 Promotion and marketing communication 774 14 Supply chain management/logistics and handling export orders 854 Glossary Index
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