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£39.99
Fashion: From Concept to Consumer
Table of Contents I. THE FUNDAMENTALS OF FASHION 1. Fashion Development 2. Consumer Demand and Fashion Marketing 3. Fashion Change and Consumer Acceptance 4. Fashion Research and Resources II. THE RAW MATERIALS OF FASHION 5. Textile Fiber and Fabric Production 6. Textile Product Development and Marketing 7. Trimmings, Leather, and Fur III. FASHION MANUFACTURING 8. International Fashion 9. Product and Design Development 10. Apparel Production and Global Sourcing 11. Accessory and Fur Manufacturing 12. Wholesale Marketing and Distribution IV. FASHION RETAILING 13. Retailing 14. Retail Fashion Merchandising 15. Retail Fashion Marketing Appendix: Career Guidelines Fashion Industry Terminology Index
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