- Thomas and Maurice's goal for Managerial Economics is to teach students the economic way of thinking about business decisions and strategy. The 13e continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily business operations as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms.- Managerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 13th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.
CHAPTER 1 Managers, Profits, and Markets 1 CHAPTER 2 Demand, Supply, and Market Equilibrium 38 CHAPTER 3 Marginal Analysis for Optimal Decisions 88 CHAPTER 4 Basic Estimation Techniques 121 CHAPTER 5 Theory of Consumer Behavior 159 CHAPTER 6 Elasticity and Demand 205 CHAPTER DemandEstimation and Forecasting 244 Online Appendix 1: Estimating and Forecasting Industry Demandfor Price-Taking Firms CHAPTER 8 Production and Cost in the Short Run 282 CHAPTER 9 Production and Cost in the Long Run 319 CHAPTER 10 Production and Cost Estimation 372 OnlineAppendix 2: Linear Programming CHAPTER 11 Managerial Decisions in Competitive Markets 398 CHAPTER 12 Managerial Decisions for Firms with Market Power456 CHAPTER 13 Strategic Decision Making in Oligopoly Markets519 CHAPTER 14 Advanced Pricing Techniques 585 Online Appendix3: Pricing Multiple Products Related inProduction CHAPTER 15 Decisions under Risk and Uncertainty 635 CHAPTER16 Government Regulation of Business 666
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