Producing Animation is a clear and comprehensive guide to a dynamic industry. Already a relied-upon resource by professionals and students alike, this book covers the process from concept to screen while defining the role of the producer at each phase. The third edition features new content on the latest innovations plus insights on key topics from industry experts, sidebars on legal matters, as well as case studies on content adaptation and artists' insider production experiences. Key Features: • A complete step-by-step guide to identifying, pitching, developing, and producing an animated project with detailed resources for production planning, budgeting, scheduling, tracking, delivering, marketing, and distribution • Tools to establish the best production practices as tested from the inner workings of animation pipelines at successful studios, both large and small • A unique collection of in-depth knowledge, experience, and advice from industry professionals on a wide variety of topics, from telling an animated story in VR; to understanding the process of Japanese anime production; to creating timeless characters; to producing animation for themeparks; to the genesis of AR and its possible applications; and much more • Versatile and practical sample charts, tables and templates for structuring teams, planning and tracking production, and adapting best processes and procedures for any type of project