Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations.This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.
Introduction PART I: THE BACKGROUND TO INTERNATIONAL BUSINESS Chapter 1: Why Nations Trade Chapter 2: The Development of International Trade PART II: RELATIONSHIPS AT THE NATIONAL LEVEL Chapter 3: Bilateral and Multilateral Relations Chapter 4: International Trade Law Chapter 5: International Banking & Finance PART III: RELATIONSHIPS AT THE CORPORATE LEVEL Chapter 6: The Internationalisation of Business Chapter 7: Business-to-Business Relationships Chapter 8: Corporate Communications PART IV: RELATIONSHIPS AT THE INDIVIDUAL LEVEL Chapter 9: Personal Communications Chapter 10: Managing People in the International Environment Conclusion: The Future of Business Relationships?
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