This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining NWhy Fiske Still MattersO for todayOs students, followed by a discussion between former Fiske students Ron Becker, Aniko Bodroghkozy, Steve Classen, Elana Levine, Jason Mittell, Greg Smith and Pam Wilson on NJohn Fiske and Television CultureO. Both underline the continuing relevance of this foundational text in the study of contemporary media and popular culture.Television is unique in its ability to produce so much pleasure and so many meanings for such a wide variety of people. In this book, John Fiske looks at televisionOs role as an agent of popular culture, and goes on to consider the relationship between this cultural dimension and televisionOs status as a commodity of the cultural industries that are deeply inscribed with capitalism. He makes use of detailed textual analysis and audience studies to show how television is absorbed into social experience, and thus made into popular culture. Audiences, Fiske argues, are productive, discriminating, and televisually literate.Television Culture provides a comprehensive introduction for students to an integral topic on all communication and media studies courses.