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Contents

List of Figures and Tables x Notes on Contributors xiii Acknowledgments xix 1 Introduction 1 P. David Marshall and Sean Redmond Part One The Genealogy of Celebrity Introduction 15 P. David Marshall 2 The Moral Concept of Celebrity: A Very Short History Told as a Sequence of Brief Lives 21 Fred Inglis 3 Brand Names: A Brief History of Literary Celebrity 39 Loren Glass 4 The Changing Face of Celebrity and the Emergence of Motion Picture Stardom 58 Gaylyn Studlar Part Two The Publics of Celebrity Introduction 79 Sean Redmond 5 Celebrity, Participation, and the Public 83 Graeme Turner 6 Celebrity, Convergence, and the Fate of Media Institutions 98 Nick Couldry 7 Barack Obama, Media Spectacle, and Celebrity Politics 114 Douglas Kellner 8 Construction of the Public Memory of Celebrities: Celebrity Museums in Japan 135 Saeko Ishita Part Three Celebrity Value Introduction 155 P. David Marshall 9 Hope Springs Eternal? The Illusions and Disillusions of Political Celebrity 161 Andrew Tolson 10 Winning Isn t Everything. Selling Is: Sports, Advertising, and the Logic of the Market 177 Ellis Cashmore 11 From Celebrity to Influencer: Tracing the Diffusion of Celebrity Value across the Data Stream 194 Alison Hearn and Stephanie Schoenhoff Part Four Global Celebrity Introduction 213 Sean Redmond 12 Recognition, Gratification, and Vulnerability: The Public and Private Selves of Local Celebrities 219 Kerry O. Ferris 13 Tweeting the Good Causes : Social Networking and Celebrity Activism 235 Liza Tsaliki 14 Celebrity Diplomats: Differentiation, Recognition, and Contestation 258 Andrew F. Cooper 15 Brand Bollywood Care: Celebrity, Charity, and Vernacular Cosmopolitanism 273 Pramod K. Nayar Part Five Celebrity Screens/Technologies of Celebrity Introduction 289 P. David Marshall 16 Celevision: Mobilizations of the Television Screen 295 Misha Kavka 17 Stardom, Celebrity, and the Moral Economy of Pretending 315 Barry King 18 You May Know Me from YouTube: (Micro-)Celebrity in Social Media 333 Alice E. Marwick Part Six Emotional Celebrity Introduction 351 Sean Redmond 19 Frontierism: The Frontier Thesis, Affect, and the Category of Achieved Celebrity 355 Chris Rojek 20 The Democratization of Celebrity: Mediatization, Promotion, and the Body 371 Olivier Driessens 21 Sensing Celebrities 385 Sean Redmond Part Seven Celebrity Embodiment Introduction 401 Tamara Heaney and Sean Redmond 22 The Ambivalent Irishness of Denis Leary and Kathy Griffin 407 Diane Negra 23 Neymar: Sport Celebrity and Performative Cultural Politics 421 David L. Andrews, Victor B. Lopes, and Steven J. Jackson 24 Digital Shimmer: Popular Music and the Intimate Nexus between Fan and Star 440 Toija Cinque Part Eight Celebrity Identification Introduction 457 P. David Marshall 25 From Para-social toMultisocial Interaction: Theorizing Material/Digital Fandom and Celebrity 463 Matt Hills 26 The Everyday Use of Celebrities 483 Joke Hermes and Jaap Kooijman 27 Exposure: The Public Self Explored 497 P. David Marshall Index 519

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