Communicating for Success, third edition, is a core textbook for Introduction to Communication courses and gives students an overview of the subfields of Communication Studies and how these areas provide practical, fun, and immediate applications to students pursuing a wide variety of career paths, as well as practical instruction in public speaking for success on today's social media platforms. This fully updated third edition focuses on the key communication competencies recommended by the National Communication Association, including verbal and nonverbal communication, listening, interpersonal communication and conflict resolution, group and organizational communication, public speaking, leadership, and the roles of social media, technology, culture, gender, and ethics in communication. With a vibrant and engaging design, this volume is packed with applied features including practical scenarios and examples, key terms, discussion questions, sample activities, learning objectives, and more. A concentrated focus on the influence of communication on careers in business, education, and healthcare is highlighted in a two-page career spread at the end of each chapter and takes lessons beyond the classroom. New features in this edition include a greater focus on public speaking in the workplace; emphasis on demographic and behavioral factors in audience analysis; and increased discussion of issues of social justice and equity. Online resources for instructors include PowerPoint slides and an Instructor's Manual with guidance on how to use the book's activities in both in-person and online courses.