Don and Betty Draper live in a picture-perfect world. He is a hard-living advertising executive - a 'mad man' - on the fast track. She's a Bryn Mawr graduate and former fashion model, now a suburban princess, mother of three children. If they've everything, why are they so unhappy? Why is their dream come true not enough? This book explores, analyses, celebrates the world of Mad Men in all its aspects, and includes an interview with it's Executive Producer and an episode guide. Every few years a new television program comes along to capture and express the zeitgeist. Mad Men is now that show. Since premiering in July 2007, it's won many awards and is syndicated across the globe. Its imprint is evident throughout contemporary culture, from features to fashions and online debate. Its creator Matthew Weiner, a former exec producer on The Sopranos, has created again compelling, complex characters, this time in the sophisticated go-go world of Madison Avenue through the 1960s, with the excessive drinking and smoking, as well as the playing out of the prejudices and anxieties of an era long neglected in popular culture.Mad Men is a zeitgeist show of the early twenty-first century, this book demonstrates, partly because its characters are an earlier, confused and conflicted version of ourselves, trying to make the best of a future unfolding at breakneck speed.
Acknowledgments Contributors Creative Team and Cast List Foreword: From Rod Serling to Roger Sterling Robert Thompson Introduction: When Our Parents Became Us Gary R. Edgerton Part 1-Industry and Authorship 1. The Selling of Mad Men: A Production History Gary Edgerton 2. Women on the Verge of the Second Wave: At Home and At Work in Mad Men Mary Beth Haralovich 3. 'If It's Too Easy, Then Usually There's Something Wrong': An Interview with Mad Men's Executive Producer Scott Hornbacher Brian Rose Part 2-Visual and Aural Stylistics and Influences 4. 'Smoke Gets in Your Eyes': Historicizing Visual Style in Mad Men Jeremy Butler 5. Uneasy Listening: Music, Sound, and Criticizing Camelot in Mad Men Popular Music and Social Change in Mad Men Tim Anderson 6. Suggestive Silence in Season One Maurice Yacowar Part 3-Narrative Dynamics and Genealogy 7. Learning to Live with Television in Mad Men Horace Newcomb 8. Space Ships and Time Machines: Mad Men and the Serial Condition Sean O'Sullivan 9. 'The Catastrophe of My Personality': Frank O'Hara, Don Draper, and the Poetics of Mad Men David Lavery Part 4-Sexual Politics and Gender Roles 10. Mad Women Mimi White 11. The Best of Everything: The Limits of Being a Working Girl in Mad Men Kim Akass and Janet McCabe 12. Men Behaving as Boys: The Cultural Matrix of Mad Men William Siska Part 5-Suburbia, Advertising, and the American Dream 13. The Strange Career of Mad Men: Race, Paratexts, and Civil Rights Memory Allison Perlman 14. Don Draper Confronts the Maddest Men of the Sixties: Bob Dylan and George Lois and Bob Dylan Ron Simon 15. Mad Men: A Roots Tale of the Information Age David Marc Notes Episode Guide Selected Film and TV Programs Selected Bibliography General Index Television Series Index
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