Nawal Taneja is a career analyst of the global airline industry with wide-ranging experience in the aviation industry, academia, and public policy. To help airline executives become informed of new competitive games, the author analyzes numerous business sectors such as auto, hospitality, retail, technology, and entertainment. For example, relevant lessons can be learned from the strategic mistakes made by the US automakers. Likewise, emergent and compelling insights can be gained in superior customer experience from Ritz Carlton and Zappos, and in value-creating innovation from Cirque du Soleil and Zipcar. The book also features a multitiude of forewords from airlines and related businesses to provide readers with multiple perspectives on the changing landscape in the global airline industry.
Contents: Preface; Forewords; Outlining the chaos, evolving strategies and the new normal; Learning from other struggles: the auto industry; Learning from other successes: the customer experience industry; Innovating around airline realities; Firing on all cylinders to stay ahead; Viewing the changing world map; Flying with tailwinds against headwinds; index.
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