This book examines the complex transformation of British sport in the second half of the twentieth century. Focusing on the key role of the media as a driving force for change, it also provides a fascinating account of the wider social and cultural history of post-war British sport.
Preface. 1. Playing and Watching.
2. Reconstruction, 1945-1952.
3. Amateurism.
4. The Professionals.
5. Media and Celebrity.
6. Civic and National Identity.
7. Governments and Sport.
Conclusion.
Bibliography.
Index.
