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Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You


Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You

Paperback by Parker, Geoffrey G.; Van Alstyne, Marshall W.; Choudary, Sangeet Paul

Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You

£14.99

ISBN:
9780393354355
Publication Date:
10 Oct 2017
Language:
English
Publisher:
WW Norton & Co
Pages:
352 pages
Format:
Paperback
For delivery:
Estimated despatch 20 May 2024
Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You

Description

Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.

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