The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication.
Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings.
A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.
Introduction SECTION I: Overview of Social Media Research in Crisis Communication Chapter 1: Social Media and Crisis Communication (SMCC) Research in a Global Context: An Updated Review and Critique Chapter 2: Current Issues of Social Media and Crisis Communication SECTION II: Current Issues of Social Media Chapter 3: Ethical and Legal Principles for the Practitioner: Consumers, Organizations, and Platforms Chapter 4: Corporate Social Responsibility and Crisis Chapter 5: Online Activism and a Conceptual Typology of Public Relations Activist Roles SECTION III: Foundations and Frameworks SECTION III-A: Foundations and Frameworks: Organizational Approaches and Considerations Chapter 6: Organizational Purpose, Culture, Crisis Leadership, and Social Media Chapter 7: Social Media Influencers in Crisis: Providing Counsel on Instagram Chapter 8: The Importance of Authenticity in Organizational Crisis Communication via Social Media SECTION III-B: Foundations and Frameworks: Audience-Oriented Approaches and Considerations Chapter 9: Paracrisis and Crisis: Guidance from Situational Crisis Communication Theory Chapter 10: Crisis Misinformation and Corrective Strategies in Social-Mediated Crisis Communication Chapter 11: Crisis Information Vetting: Extending the Social-Mediated Crisis Communication Model SECTION III-C: Foundations and Frameworks: Characteristics and Types of Social Media Chapter 12: Social Media Platforms and Broader Participation in Crisis Communication Chapter 13: Visual Crisis Communication: A Social Semiotic Approach to Visual Dialogues on Social Media Chapter 14: New Technology, Big Data, and Artificial Intelligence Chapter 15: Dark Social Influencer Engagement in Brand Communication SECTION IV: Areas of Application SECTION IV-A: Areas of Application: Corporate Chapter 16 (Short Communication and Brief Case Study): It's War: The New Dilemma for Corporations and Social Issues Chapter 17: Social Media and the Role of Internal Communication for Crisis Prevention and Management Chapter 18: Factors Influencing Crisis Arena Crossovers: The Apple iPhone #ChargeGate Case SECTION IV-B: Areas of Application: Nonprofit Chapter 19 (Short Communication and Brief Case Study): PETA's Crisis History: A Case Study Chapter 20: Philanthropic Crisis Communication Chapter 21: Advancing Research on Crisis Communication and Religion SECTION IV-C: Areas of Application: Health and Political Chapter 22 (Short Communication and Brief Case Study): Influencer Crisis Communication During COVID-19 Pandemic: @KatieMCrenshaw Chapter 23: Opportunities for Instructional Crisis Communication through Social Media: Communicating Self-Protective Actions for Food Safety During the COVID-19 Pandemic Chapter 24 (Short Communication and Brief Case Study): Political Pivot: Framing the COVID-19 #GoVAXMaryland Campaign in Social Media Chapter 25: Navigating Political Scandal and Reputation Crisis in Social Media Chapter 26: iScotland: Crises, the Integrated Model of Activism, and Twitter SECTION IV-D: Areas of Application: Sport Chapter 27 (Short Communication and Brief Case Study): A Crisis of Cool: Baseball's Race Against Time Chapter 28: Recognizing their Power: How athletes have utilized social media to influence crisis communication decisions during COVID-19 Chapter 29: Rallying The Fans: Fanship-Driven Sport Crisis Communication on Social Media SECTION IV-E: Areas of Application: Disaster Chapter 30 (Short Communication and Brief Case Study): Silence is Not Golden: Social Media Lessons from Puerto Rico Chapter 31: Natural Disaster Preparedness, Response, and Recovery Crisis Communication Chapter 32: The Social Functions of Idle Alerts SECTION V: Emerging Frameworks and Future Directions Chapter 33: New Theoretical Directions and Frameworks in Social Media and Crisis Communication Research Chapter 34: Toward More Valid and Transparent Research: A Methodological Review of Social Media and Crisis Communication
