Skip to main content Site map

Business Research Methods 6th Revised edition


Business Research Methods 6th Revised edition

Paperback by Bell, Emma (Professor of Organisation Studies, Professor of Organisation Studies, The Open University); Harley, Bill (Professor of Management and Marketing, Professor of Management and Marketing, University of Melbourne); Bryman, Alan (Professor of Organizational and Social Research, Professor of Organizational and Social Research, University of Leicester (formerly))

Business Research Methods

£57.99

ISBN:
9780198869443
Publication Date:
30 Mar 2022
Edition/language:
6th Revised edition / English
Publisher:
Oxford University Press
Pages:
696 pages
Format:
Paperback
For delivery:
Estimated despatch 17 May 2024
Business Research Methods

Description

This extremely popular text is the complete introduction to doing business research and is the ideal guide for students embarking on a research project. The authors have extensively revised this sixth edition to make it the most engaging and relevant text available. New chapters on quantitative methods and visual research offer extensive coverage of these areas and even greater practical support in applying these techniques, while cutting-edge material on inclusivity and bias in research, feminist perspectives, and decolonial and indigenous research is also introduced. 'Student experience' features provide practical tips, presenting personal insights and advice from fellow students to help you avoid common mistakes and follow others' successful strategies when undertaking your own research project. For the sixth edition, the 'Research in Focus' features provide a greater global range of examples, including new case studies from China, Denmark, Germany, Spain, and India, all of which demonstrate how fascinating and essential research can be. Above all else, the book places strong emphasis on those challenges faced most frequently by students, such as choosing a research question, planning a project, and writing it up. Presenting essential topics in a concise way, Business Research Methods will provide you with key information without becoming overwhelming: it is now even clearer, more focused, and more relevant than ever before. The e-book offers a mobile experience and convenient access: www.oxfordtextbooks.co.uk/ebooks This book is accompanied by the following online resources: For students Video tutorials covering SPSS, Nvivo, R, and Stata. Self-test multiple choice questions with answer feedback Research project guide Video interviews with students and lecturers Links to additional resources (articles, data repositories, and third-party guides) Guide to using Excel in data analysis Flashcard glossary For lecturers PowerPoint presentations Additional case studies Discussion questions Lecturer's guide (includes suggested lecture outlines, problem-spotting, and practical teaching tips) Test bank containing multiple choice questions Figures from the text

Contents

Part 1 - The research process 1: The nature and process of business research 2: Business research strategies 3: Research designs 4: Planning a research project and developing research questions 5: Getting started: reviewing the literature 6: Ethics in business research 7: Writing up business researchPart 2 - Quantitative research 8: The nature of quantitative research 9: Sampling in quantitative research 10: Structured interviewing 11: Self-completion questionnaires 12: Asking questions 13: Quantitative research using naturally occurring data 14: Secondary analysis and official statistics 15: Quantitative data analysis: descriptive statistics 16: Quantitative analysis: inferential statisticsPart 3 - Qualitative research 17: The nature of qualitative research 18: Sampling in qualitative research 19: Ethnography and participant observation 20: Interviewing in qualitative research 21: Focus groups 22: Language in qualitative research 23: Documentary data 24: Visual qualitative research 25: Qualitative data analysisPart 4 - Mixed methods research 26: Breaking down the quantitative/qualitative divide 27: Mixed methods research: combining quantitative and qualitative research

Back

University of Salford logo